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Σάββατο, 30 Ιανουαρίου 2010

What’s an Eskimo Pie and a Chipwich?


Eskimo Pie, a chocolate-covered vanilla ice cream bar wrapped in foil, was the much anticipated solution (and should have won, “invention of the year”) for every child who had just enough money to buy either a chocolate bar or an ice-cream. Kristian Kent Nelson, a Danish immigrant from Iowa, experimented with different ways to adhere melted chocolate to bricks of ice cream and in 1921, he began selling his invention under the name I-Scream Bars. While, ice-cream per se is old news, this was the first dessert of that kind to be sold in the United States.


Eskimo Pie ad, as it appeared in the Iowa City-Press Citizen on November 3rd, 1921.

What’s a Chipwich?

A Chipwich is exactly that, an ice-cream sandwich; ice cream between two chocolate chip cookies, another American invention, this time from The Sweet Tooth, a New Jersey based confectionary retail store, in 1976. The ingenious name of the product “Chipwich” was the result of a name contest held by The Sweet Tooth, while the brain behind this delicious treat and its branding was Richard LaMotta. On January 24, 2007, both the Eskimo Pie and Chipwich brands were sold to Dreyer's Grand Ice Cream, Inc., an indirect subsidiary of Nestlé.